Santa Cruz Skateboards Brand 2023 | T-shirts, Hoodies

Santa Cruz Skateboards Brand

Santa Cruz Skateboards Brand, A US distributor of sporting goods with headquarter in Santa Cruz, California, is NHS, Inc. Three surfers from Santa Cruz, California, who were buddies, Richard Novak, Doug Haut, and Jay Shuirman, formed NHS. Their last name initials are the origin of the abbreviation NHS.

The business offers many brands including Creature Skateboards, Independent Truck Company, Ricta Wheels, Santa Cruz Skateboards, and many more.

Richard Novak, another co-founder of the Brand was a shareholder of NHS before it sold its shares to Pon Holdings in 2015. The main product of this company is skateboards but it also manufactures many other types of equipment. Blind skateboard brand is another one that is producing quality products

Head QuartersSanta Cruz, California
ProductsApparel Sporting Equipment


Richard Novak, Doug Haut, and Jay Shuirman developed the Santa Cruz skateboards brand, which NHS distributes, making it the longest-continuously operating skateboarding business in the world.

It initially began as a surfboard business but struggled to survive due to the thin profit margins. Soon after, NHS was tasked with producing 500 skateboards by a friend from a Hawaiian business. They made the decision to fabricate and construct skateboards using the excess fiberglass that was laying around.

A need for many more skateboards would be made and sold as a result of the 500-board batch’s swift sale. It has since become one of the most recognizable brand names in skateboarding.

Logo of Santa Cruz

It has always been recognized for their logos and graphics. The Santa Cruz Red Dot and screaming Hand logos are the two primary graphics.

Santa Cruz 

The first logo to combine a red dot with the recognizable typeface with triangle-shaped A’s is the Santa Cruz Red Dot logo. Jim Philips and Jay Shuirman created this idea.

Jim Philip’s artwork for the screaming hand logo. Not after, the screaming hand logo appeared. It is almost as well known as the Red Dot Logo. Designed by Jim Phillips, the screaming hand has become synonymous with the company and represented a revolutionary advance in skateboard graphics.

Pros Who Skate of the Brand

This Skateboards brand has had a significant impact on both the amateur and professional skateboarding scenes. Over the years, they have supported numerous professional skaters. Some of them are given below:

  • Emmanuel Guzman
  • Tom Knox
  • Jake Wooten
  • Erick Winkowski
  • Kevin Braun
  • Tom Asta
  • Eric Dressen
  • Henry Gartland
  • Justin Sommer
  • Steve Alba

Products of Santa Cruz

The brand offers a number of various skating items but they are known for their full skateboards. Whatever your inclinations, it has a wide selection of skateboard forms and designs so you can find the ideal board for you.

Santa Cruz Skateboards Brand

The majority of their skateboards feature references to classic skating from the 1970s, which will bring back memories of the sport’s early days. Together with vintage cruisers and downhill-racking skateboards, also sells contemporary street skating skateboards.

Moreover, it sells a wide range of clothing and accessories. T-Shirts, Sweatshirts, hoodies, shorts, socks, and even caps are available in their clothing collection. Since then, they’ve added more apparel.

Santa Cruz Skateboards

The first upturned nose and a whole series of skateboards with various concave lateral profiles were introduced in the 1980s.

One of the first skateboard companies to ever use a concave design in its decks was Skateboard Innovators Santa Cruz. There were several various forms available, and the concave might have a bevel of two to six degrees.

“I made sure to never copy anyone else. Something in my nature simply forbade me from ever copying someone “Later on, Pimuarta revealed. Half-pipe riders were the target market for these new versions.

Terrorist Series

Santa Cruz was preparing for the ASR trade show in 2001, where numerous brands gathered to introduce all of their forthcoming products.

Action sports retailers from all around the world were able to locate, pick, reserve, and purchase the products that they would provide to their clients for the upcoming season.

The California skate manufacturer finished coloring and finishing what they dubbed “The Terrorists Series” in the weeks before the trade event.

The brand’s executives went home and to bed on September 10, 2001. They awoke the following morning to find the globe in a terrible state.

Because the weather wasn’t right and the situation wasn’t delicate, Santa Cruz decided this wasn’t the right time to place these notices. As a result, “The Terrorist Series” never saw the light of day.

The Disposable Skateboard Book is a full account of the entire project, notwithstanding its cancellation.

This is a multi-product company that now sells hoodies, t-shirts, backpacks, safety gear, cruisers, decks, full skateboards, wheels, skate hardware, and accessories.

Famous Collaborations

It has made a name for itself throughout the years by working with a variety of well-known brands, including Marvel, Nixon, Teenage Mutant Ninja Turtles, Spongebob, Vans, Emerica, Mars Attacks, Puma, and Emerica.

Santa Cruz Skateboards Brand

They recreated Bart’s renowned skateboard from the venerable TV program “The Simpsons” for the animated series.

They created laser-etched boards for Star Wars that had a variety of wood species.

These boards were only available online for hundreds of dollars and came in magnificent pre-packaged boxes, similar to how you would purchase an action figure.

The Best Option for Beginner Skaters

It values beginners skateboarders because they understand that the popularity of skateboarding will increase if they can get more people interested in it.

Santa Cruz Skateboards were first created for the common person, they are excellent for beginners. In order to promote the growth of skateboarding as a sport in the 1970s, they sought to make their skateboards as simple to ride as possible.

They have designed their skateboards to be sturdy and simple to ride, making them a fantastic alternative for beginners.


One of the first skateboarding companies, Santa Cruz Skateboards contributed to the development of the US skateboarding market.

Skateboarding probably wouldn’t be as well-liked today without them. The company produces a large selection of excellent skateboards and skating gear.


Does this Brand make Good Skateboards?

The oldest continuously operating skateboard business in skating is Santa Cruz skateboards. These skateboards are best for beginners. The company NHS, which is an abbreviation of the surfer pals Richard Novak, Doug Haut, and Jay Shuirman’s last names, was created in 1973.

Do Santa Cruz Skateboards Come from the USA?

“We put our skateboard factories in a few of towns in northern Wisconsin that made exquisite cabinetry they needed the extra cash,” said the man who didn’t believe in shipping all that maple to California. We established three businesses there and one in Santa Cruz, producing 900 decks every day.

Are Santa Cruise Skateboards Deck Good?

Complete skateboards from the company are pretty good. The forgiving wheels, the “pop” of the deck, and the medium hard bushings are what I enjoy about this complete. 

Robert Henry-Author Skate Orb

Who Is Roy Harris

Hey there, I’m Roy Harris, and skateboarding is my life.
Growing up in sunny Southern California, I fell head over heels for skateboarding at an early age. From the moment I stepped on a skateboard, I knew it was my calling.

Similar Posts